Liang Guo

Associate Professor, Senior Wei Lun Fellow

School of Business and Management

Hong Kong University of Science and Technology

Phone: (852) 2358-7717; Fax: (852) 2358-2429
Email: mkguo.ust.hk

Office Hours: by appointment at 4349

EDUCATION

• Ph.D., Business Adminstration, University of California at Berkeley, 2004

• BA, Economics, Beijing University, Beijing, China, 1997

RESEARCH INTERESTS

• Industrial Organization

• Behavioral Economics

• Applied Economics

• Empirical Modeling of Consumer and Firm Behavior

TEACHING

• MARK6900A (Pricing Strategy), Fall 2011

• MARK3480 (Pricing Strategy), Fall 2011

• MARK5450 (PhD Seminar on Marketing Strategy), Fall 2011

PUBLICATIONS

• Guo, Liang (2010), “Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data,” Management Science, 56 (10), 1815-1832. PDF

• Guo, Liang, and Ganesh Iyer (2010), “Information Acquisition and Sharing in a Vertical Relationship,” Marketing Science, 29 (3), 483-506. PDF

• Guo, Liang (2009), “Service Cancellation and Competitive Refund Policy,” Marketing Science, 28 (5), 901-917. PDF

• Guo, Liang (2009), “Quality Disclosure Formats in a Distribution Channel,” Management Science, 55 (9), 1513-1526. PDF

• Guo, Liang, and Ying Zhao (2009), “Voluntary Quality Disclosure and Market Interaction,” Marketing Science, 28 (3), 488-501. PDF

• Guo, Liang (2009), “The Benefits of Downstream Information Acquisition,” Marketing Science, 28 (3), 457-471. PDF

• Guo, Liang, and J. Miguel Villas-Boas (2007), “Consumer Stockpiling and Price Competition in Differentiated Markets,” Journal of Economics and Management Strategy, 16 (4), 827-858. PDF

• Guo, Liang (2006), “Removing the Boundary between Structural and Reduced-Form Models,” Marketing Science, 25 (6), 629-632. PDF

• Guo, Liang (2006), “Consumption Flexibility, Product Configuration, and Market Competition,” Marketing Science, 25 (2), 116-130. [Lead Article] PDF Technical Appendix

SELECTED WORKING PAPERS

• “Consumer Deliberation and Product Line Design” (with J. Zhang)

• “Multilateral Bargaining and Downstream Competition” (with Ganesh Iyer)

• “Inequity Aversion and Fair Selling”

• “Supply Chain Conflict and Strategic Quality Disclosure”

• “Strategic Information Sharing in Supply Chains” (with Tian Li and Hongtao Zhang)

HONORS AND AWARDS

• Invited faculty member for INFORMS Marketing Society Doctoral Consortium, 2012

• Senior Wei Lun Fellow, HKUST

• Dean's Recognition of Excellent Teaching Performance, HKUST, Fall 2006, Fall 2009

• Meritorious Service Award, Management Science, 2009

• Marketing Science Institute’s 2009 Young Scholars Program

• Recognized as one of the best reviewers with “Most Completed Reviews” and “Fastest Turnaround,” Marketing Science, 2005, 2006, 2007

• AMA-Sheth Doctoral Consortium Fellow, University of Minnesota, 2003

• UC Regents Fellowship, University of California at Berkeley, 2000-2004

• Rafael Rodriguez/Golden Age Fellowship, University of California at Berkeley, 2000-2002

PROFESSIONAL SERVICES

• Associate Editor: Management Science

• Editorial Board: Marketing Science

• Reviewer: International Journal of Industrial Organization, Journal of Economics and Management Strategy, Journal of the European Economic Association, Journal of Industrial Economics, Journal of International Business Studies, Journal of Marketing Research, Managerial and Decision Economics, Marketing Letters, Operations Research, Production and Operations Management, Quantitative Marketing and Economics, AMA Summer Educator Conference, Hong Kong RGC, Israel Science Foundation, Marketing Science Institute

• Membership: AMA, INFORMS

My curriculum vitae is available here CV.